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Welcome to Groves Creative! 🎉 Formerly Gab Design. Let’s create something amazing together!

Hi, I’m Sam, the designer behind Groves Creative.

I work with businesses who are ready for their brand to feel more aligned, more consistent, and a true reflection of where they’re heading.

With over 15 years in design and marketing, I’ve worked across a wide range of industries, from agriculture and automotive to charities and service-based businesses.

But no matter the sector, I see the same thing again and again.
Things feel disjointed. The brand doesn’t quite match the business anymore.

That’s where I come in.

Clients often say I just get it.

They might struggle to explain what they want, but I’m able to take their ideas and turn them into something that feels right. Not just visually, but as a whole.

I’m not just focused on making things look good.
I’m focused on making everything feel consistent.

Because consistency is what builds trust.

It’s what makes your brand recognisable.
It’s what makes your business feel established.
And it’s what gives you confidence in how you show up.

Over time, my role has naturally grown beyond just design.


I support my clients in how their brand shows up across everything they do. From their website to their social media to their day-to-day marketing.


It’s about creating something that feels joined up, not pieced together.

Running my own business has shaped how I work.

I know what it’s like to juggle a lot, to have ideas constantly ticking over, and to want your business to feel right but not always know how to get it there.

I’m based in Buckinghamshire, balancing business with family life and two energetic boys, so I understand the need for things to feel clear, manageable, and well thought through.

That’s exactly how I approach design. No overwhelm, no unnecessary complexity. Just calm, considered support that helps you move forward and feel confident in how your business shows up.

Need a Creative Partner? You’ve Just Found One!