4Cast Bookkeeping
A look at my work
From branding and website design to digital and print, here’s a selection of projects I’ve worked on.
Each one is designed with consistency in mind, bringing everything together so the brand feels clear, professional, and easy to recognise.
Take a look and see how I could support your business.
Branding
Laura Duggal
Working closely with Laura, a maternity return and working parent coach, we developed a brand that feels both calm and credible — reflecting her warmth, professionalism, and values-led approach. The visual identity combines soft, grounded tones with confident structure, while subtle circular icons symbolise connection, care, and whole-system support. From logo design to brand guidelines and social media assets, this project was all about creating a visual voice that feels supportive, human, and quietly powerful.
Plantex
As a long-term client, it was exciting to partner with Plantex on their brand refresh. With their business evolving and expanding, they needed a look that could grow with them while staying recognisable to existing customers.
We developed a new tagline that reflects their products, expertise, and commitment to supporting both crop and business growth. The refreshed brand modernises their original raindrop icon into a leaf-inspired droplet, symbolising water, growth, and continuity.
Kathryn Lloyd
I worked with Kathryn at the very beginning of her journey as she set up her own SEN consultancy business. With no name or branding in place, we started from scratch—developing a thoughtful brand identity that felt calm, professional, and supportive. I created a logo, colour palette and font suite to give Kathryn clarity and consistency as she began building her business, helping her feel confident as she stepped into the world of self-employment.
Well Written
I recently worked with a client on her copywriting businesses branding. After years of growth she had decided it was time to change her name and give her branding a new lease on life!
I knew that she liked her current branding and wanted to continue to incorporate her passion for wellness, so I made sure the colour palette, font choices and illustrations all tied in together to make the perfect new brand.
The client was thrilled with how it came together,
Aldcroft Photography
"Although I’m a creative person, it’s not a patch on what Sam has created for me with her years of experience in graphic design. It definitely has the wow factor for me! She has managed to encapsulate my business identity in a beautiful way. I can’t recommend her enough".
NE Bookkeeping
Nikki's previous branding included heavy black tones and contrasting fonts which she wasn't 100% fond of however, she loved two elements – the elegance of rose gold and the circular illustrations.
With this in mind and notes from our discovery session, I designed a new brand identity that truly embodies her essence, aligns with her values, and strikes a chord with her audience. All the while, I ensured to preserve the original branding's roots, helping to show its growth and evolution.
The Tech Queen
The Tech Queen is an online tech support community for female led businesses and solopreneurs.
After being dubbed ‘The Tech Queen’ by a client we decided this had to be the name for the business. Kristy wanted a brand that stood out amongst all the other IT and tech businesses. Something that women wouldn’t find intimidating and didn’t take itself too seriously.
Infinity Multisports
When I met with Charlie to discuss his new business venture I walked away from the meeting filled with ideas and excitement!
Blown away with his passion, I was chuffed to be to able to bring Charlie’s vision to life.
It was important that Infinity's branding was fun, professional and appealed to both children and their parents.
And here it is. We’re so happy with how it’s all come together!
Social Media Templates
Wildwood Coaching
June approached me to create some templates for her LinkedIn content. I now work with June on a monthly basis to create social graphics and other design support.
Leadfully
Jane approached me to create some templates for her LinkedIn content. Jane already had a fantastic brand in place, which was wonderful to work with. We ended up with a vibrant and engaging library of graphics.
Accounts Place
Following their recent brand refresh, The Accounts Place wanted a cohesive look across their website and social media — something modern, professional, and polished. I designed a sleek new website and a set of branded social media templates to match, giving them a consistent and confident online presence.
Business Bestie
I met Carli at a networking event, where she won a social media design package with me. When we finally sat down to chat about her vision, we hit it off instantly!
Her brand is bold, colourful and full of personality, which made designing her templates such a joy. I can’t wait to see them out in the wild, bringing her vibrant brand to life.
4Cast Bookkeeping
I worked with 4Cast Bookkeeping to overhaul their social media templates. They wanted to add personality to their feed but remain informative and easily recognisable.
The Tech Queen
As part of the branding package for The Tech Queen I designed a library of graphics for their social media content.
I'm now working with Kristy each month to help her create regular content for her online community and soon to-be membership!
NE Bookkeeping
As part of the branding package for NE Bookkeeping I designed a library of graphics for their social media content.
Bespoke Accounting
After building Bob's website I supported him with regular Linkedin content.
GeoTree Solutions
I've been working with GeoTree for over 4 years now and help to create their social media graphics on a regular basis, as well as design support each month for their marketing team.
Websites
Print Design
Exhibition Display Design
Let’s Create Something Amazing Together!
Whether you need ongoing support or a one-off project, I’m here to help. Let’s make your business shine.
Graphic Designer Located in Aylesbury, Buckinghamshire. Working with businesses across the UK and globally.
Contact Sam
Why Accessibility in Design Matters to Me
March 10, 2026
One of my key focuses for 2026 is accessibility.And if I’m honest, it’s something I didn’t used to think about enough. Not in life. Not in design.We’ve been privileged in that respect. It simply wasn’t something that directly affected our day to day life.But with age comes knowledge.As Iâ€...
