Live and breathe a brand you're proud to show up with.
Expert feedback, practical guidance and ongoing support to help you feel confident in your brand, and in the decisions you make for your business.
The Brand Confidence Club is for female business owners who are good at what they do, but don't always feel their brand reflects it.
Maybe you've DIYed your branding and you're never quite sure if you're getting it right. Maybe you've invested in a brand but still struggle to use it consistently. Or perhaps your business has evolved and what you're putting out into the world just doesn't feel like you anymore.
This isn't about chasing perfection or constantly redesigning your brand.
It's about having the support to understand what works, make better decisions and create a brand that feels consistent, professional and genuinely aligned with your business.
Inside the Club, you have me (a professional designer with over 15 years' experience) in your back pocket to give you honest feedback, answer your questions and help you work through the things you're unsure about. From your social media graphics and website to your wider brand, messaging and marketing.
Less guessing (and second-guessing). Less figuring it all out alone.
More clarity. More confidence. And a brand you're genuinely proud to put out into the world.
Sound familiar?
You know you're good at what you do.
Your clients are happy and your business is growing.
But you're not always as confident about how it looks from the outside.
You create something in Canva and spend far too long tweaking it because you're not sure it looks right. You have a logo, colours and fonts, but you're not quite sure how to pull them together consistently. You look at your website and wonder if it still reflects your business, or you have an idea for a new offer or piece of marketing but aren't sure how it should look, what to say or where to start.
Sometimes you just wish you could show someone what you've created and ask, “Does this work?”
You don't need to become a designer or figure all of this out on your own. You need someone you trust to look at the bigger picture, give you an expert opinion and help you move forward with confidence.
So, what makes the Club different?
There are plenty of courses that will teach you about branding, design and marketing. And you could hire a designer every time you need something created.
The Brand Confidence Club sits somewhere in the middle.
It's ongoing access to expert guidance while you're actually doing the work in your business.
So you're not just learning, you're able to ask:
Does this actually work?
Am I going in the right direction?
How could I make this better?
Which of these options would you choose?
Am I overthinking this?!
What should I focus on next?
You'll learn how to make better brand and design decisions, but you'll also have support as you put it all into practice.
The goal isn't for you to become a designer. It's for you to feel more confident making decisions, creating for your business and putting your work out into the world.
Your Membership Includes
Design Feedback
The heart of The Brand Confidence Club.
Twice each month you'll have the opportunity to submit something you've created for professional feedback and advice.
Maybe you've been staring at a social media graphic for an hour and can't work out why it doesn't look right. Perhaps you've created a new PDF and want another pair of eyes on it before you send it out. Or you're updating a page on your website and just want to know, “Does this work?”
You can submit things like:
Social media graphics
Canva templates
PDFs and guides
Presentations
Website pages and visuals
Branding assets
Marketing materials
Promotional graphics
You'll receive:
Personal video or voice note feedback
Honest, constructive advice
Clear changes and suggestions you can actually apply
An explanation of why something is or isn't working, so you can use what you learn next time
This isn't about someone taking over and designing everything for you.
It's about developing your eye, improving what you're creating and feeling increasingly confident making those decisions for yourself.
Monthly Masterclasses
Each month we'll tackle one of those things you've been wondering about, struggling with or simply want to get better at.
Topics might include:
How do I make my brand actually feel like me?
How do I make everything I create look like it belongs together?
How can I spend less time faffing around in Canva?
Are my designs actually easy for everyone to read?
Why do my fonts never seem to look quite right?
How can I make my website look more professional?
How do I choose images that actually strengthen my brand?
How do I make my business more recognisable?
How can I make my social media content look more polished — without spending hours on it?
Short, practical sessions that give you ideas and advice you can actually go away and use in your business.
Monthly Live Q&A Sessions
Once a month we get together live and talk through whatever you're currently stuck on, unsure about or could simply do with another perspective on.
Maybe you're wondering whether your new idea fits your brand. You're going round in circles over a decision. You don't know what to prioritise next. Or you just want to ask, “What would you do?”
Bring your questions about your brand, design, website, content, marketing — or the wider decisions you're making in your business.
This is your chance to get out of your own head, talk it through and leave with a clearer idea of what to do next.
And you'll learn from everyone else's questions too. Often someone asks something you hadn't even realised you needed the answer to!
Your Private Club Space
You know those moments when you're working on your business and think, “I really wish I could ask someone about this…”? This is that place.
The private Club space gives you somewhere to:
Ask the question instead of Googling it for the tenth time
Talk through an idea when you're not sure which direction to take
Share what you're working on and get another perspective
Get out of your own head when you're overthinking a decision
Learn from other members and the questions they're asking too
You'll also have easy access to your Club resources, recordings and updates whenever you need to come back to them.
How The Club Works
Step 1: Join the Club
Get access to your private Club space, masterclasses, Q&As, design feedback sessions, resources and recordings.
Step 2: Bring what you're working on
Submit your designs for feedback, bring your questions to the Q&A and use the Club space when something comes up and you need another perspective.
Step 3: Put it into practice
Take what you learn and apply it to your own business, making small improvements to your brand, design and marketing as you go.
Each time you make a decision without second-guessing yourself, spot something that isn't quite working or create something you're genuinely happy to share, you're building your confidence.
Small improvements every month create powerful results over time.
Hi, I'm Sam!
I'm Sam, founder of Groves Creative, and I've spent over 15 years working in design and marketing and helping businesses feel more confident about how they show up.
Over the years, I've realised that not every business owner needs someone to come in and redesign everything for them.
Sometimes you just need someone experienced in your corner. Someone you can show something to and ask, “Does this work?”, who can explain why something doesn't feel quite right, or help you untangle an idea, make a decision and work out what to focus on next.
Someone who understands that your brand doesn't exist in isolation... it's connected to your website, your content, your marketing and the wider business you're trying to build.
That's why I created The Brand Confidence Club.
I want you to have access to the kind of professional guidance that helps you make better decisions for yourself, and gradually need less reassurance because you trust your own judgement more too.
Join The Brand Confidence Club
ÂŁ35 per month
You don't need to transform your entire brand overnight.
The Club is about making meaningful progress over time, improving what you're creating, understanding your brand better and becoming more confident in the decisions you make.
Your membership includes:
âś“ Two design feedback opportunities each month
âś“ Monthly live masterclass
âś“ Monthly live Q&A session
âś“ Access to the private Club space
âś“ Resource library and session recordings
âś“ Ongoing support, ideas and another perspective when you need it
ÂŁ35 per month | Minimum 3-month commitment
The Brand Confidence Club FAQs
How does the design feedback work?
Each month, you’ll have the opportunity to submit two designs for personalised feedback.
This could be anything from a social media graphic, a Canva design, a PDF, website section, presentation, lead magnet, or another branded touchpoint.
I’ll review submissions during my dedicated weekly feedback slot and respond with:
✨ Personal video or voice note feedback
✨ Honest, strategic critique
✨ Clear, actionable next steps
My goal is to help you understand why something is or isn’t working—so you grow in confidence with every piece you create.
How often can I submit work for feedback?
Members can submit one design or question per session (twice a month).
This keeps feedback thoughtful, manageable, and high value for everyone in the club.
Rather than rushed replies, you’ll receive intentional feedback you can actually learn from and apply.
When will I receive my feedback?
Feedback is delivered during my scheduled review sessions - day and time TBC.
To help me support everyone fairly while balancing client work and family life, feedback isn’t given on-demand or in real time.
You can expect your feedback within the club’s weekly review window.
What kind of things can I submit?
You can submit almost any brand or design-related piece, including:
Social media graphics
Canva templates
Lead magnets or PDFs
Website sections or landing pages
Presentation slides
Sales graphics
Brand application questions
Marketing materials
If it’s helping your business show up visually—there’s a good chance it fits.
Is this done-for-you design?
No—and that’s intentional.
The Brand Confidence Club is designed to help you become more confident creating your own visuals.
You’ll receive guidance, critique, creative direction, and honest feedback—but you’ll still be the one creating and implementing the work.
Think of me as your designer in your corner… not your outsourced design team.
What happens inside the private group?
The private club space is where members can:
✨ Ask quick design or brand questions
✨ Share wins, ideas, and work-in-progress
✨ Learn from other founders
✨ Get accountability and encouragement
I’ll pop in throughout the week where I can for quick support, but the group chat isn’t intended for full design critiques or instant replies.
Detailed feedback will always happen during our dedicated weekly review sessions.
Is this right for me if I already have branding?
Absolutely.
In fact, I created this because many women already have branding—but aren’t fully confident using it consistently across their business.
This club is just as valuable if you’ve worked with a designer before as it is if you’ve DIY’d everything yourself.
Can I cancel at any time?
When you first join The Brand Confidence Club you are committing to a minimum 3-month term to understand and gain the true value of being part of the club. After this time period you can cancel at any time.
You’re free to stay for as long as the club is supporting your growth, creativity, and confidence.
Feel confident in your brand. Trust your decisions. Stop doing it all alone.
You already know how to run your business.
You don't need to become a designer too.
You just need the right support to help you make confident decisions and create a brand you're proud to put out into the world.
Your business deserves to look as good as the work you deliver.
Join the waitlist and be first to hear when The Brand Confidence Club opens
Let’s Create Something Amazing Together!
Whether you need ongoing support or a one-off project, I’m here to help. Let’s make your business shine.
Graphic Designer Located in Aylesbury, Buckinghamshire. Working with businesses across the UK and globally.
Contact Sam
Why Accessibility in Design Matters to Me
