Working with Kathryn from KL SEN Consultancy was one of those projects that reminded me exactly why I do what I do.
Kathryn came to me at the very beginning of her business journey. She had a clear purpose, a deep sense of integrity, and a passion for helping families navigate the world of Special Educational Needs with empathy, clarity, and confidence. She just needed the right brand identity — and later, a website — to communicate all of that.
And together, we made it happen.
Starting from Scratch: Building a Brand with Purpose
Kathryn’s work is incredibly personal. As a SEN consultant, she supports not just children, but the parents, schools and professionals involved in their journey. Her approach is thoughtful, inclusive, and reassuring — and we knew the brand had to reflect all of that.
We began with a brand questionnaire and discovery call, which helped us get clear on her values, voice, and vision for the business. From there, I crafted a visual identity that was:
Calming, but not clinical
Professional, but approachable
Warm, but still grounded in clarity and direction
The colours, typography, and layout were all carefully chosen to feel supportive, not overwhelming — exactly how Kathryn wants her clients to feel when they engage with her.
From Visual Identity to online Presence
Once her brand was in place, it was time to bring it online. The website needed to carry that same calm, clear energy — and offer helpful information in a way that felt digestible and welcoming.
We designed a single page site that is:
Easy to navigate, even for overwhelmed parents
Structured clearly for schools and professionals
Full of warmth, personality and thoughtful touches
From layout to copy tone, every decision was made to reflect Kathryn’s values and build trust with her audience — often from the very first visit.
What Kathryn Said
Kathryn shared these kind words after launch:
“Sam at @grovescreativeuk did my branding for me right from the beginning, so I didn’t think twice about asking her to do the website too.
She instantly understood that my work isn’t just about design — it’s about helping parents feel heard and understood.
What she created feels exactly like the service I want to offer, and I couldn’t be happier with the website.”
Honestly, feedback like this is everything.
Consistency = Confidence
It’s one thing to design a brand. But seeing that identity carried through consistently — across platforms, content, and especially the website — is where the real magic happens.
For Kathryn, this project wasn’t just about “looking the part.” It was about showing up with confidence, knowing that her visual identity aligns perfectly with the incredible support she offers.
Ready to Build a Brand That Feels Like You?
If you’re at the start of your business journey — or your brand just doesn’t quite fit anymore — I’d love to help you bring it to life with consistency, clarity, and purpose.
Whether it’s branding, website design, or both, I’m here to support you every step of the way.
